AUCTION SALES

An action sale is an effective way to sell your surplus or distressed assets. Our sales are planned, marketed and conducted in a manner to maximize customer interest. We carefully select target markets to bring a large competitive group of buyers to the sale. Buyers will include dealers, end-users and ensure competitors to create the market place competition that will insure the maximum market potential, frequently above cost.

An auction sale takes place in a expedited time frame. Actual operating costs are minimized and marketing efforts are consolidated. The auction sale is the quickest, most cost effective method of asset liquidation.

TYPES OF SALES

 

We utilize the latest in technology and create a custom auction sale depending on the sale location and facilities.

We utilize a variety of auction formats for machinery and equipment, inventories, real property, including on-site, walk through, sit down (theatre style) and sealed bid sales. 

With on-site Internet bidding availability, we have expanded the potential buyer base to a worldwide audience.

 

THE MARKETING STRATEGY

 

The most important part of any auction sale is the marketing strategy. The bulk of the expenses are spent on newspaper advertising, telemarketing, Internet search engines, electronic mail campaigns, and a direct mail campaign with custom designed brochure tailored specifically for your sale. 

Our marketing plan is presented in a formal proposal and is sent to your for final approval and for any suggestions you may have considered. 

 

SALE SET-UP

 

We will bring a full staff of professionals to handle all aspects of the sale. From the buyer registration process, to the final settlement statement, our staff handles each sale personally, competently and professionally. Each settlement package includes a sales list of each item sold, along with the buyer number and information. 

To protect our clients, all auction sales incorporate comprehensive sale terms and invoices, which are acknowledged and signed by each buyer during the registration and purchasing process. All purchases are on an "as is/where is" basis with all faults contained therein.